In my 30+ years of Consumer Products within the Vendor community I have come across only a few Manufacturer’s Sales Organizations of the caliber of Koval Williamson. As a manufacturer you need a true business development partner with the same goals and perspective to overcome the challenges of launching brands, securing distribution, servicing the customer to the highest degree to maintain a near perfect customer service. Koval Williamson exceeds all of these expectations as a business partner. If I can offer only one bit of advice to other vendors, if you have an opportunity to partner with this organization, seize it.
Three key reasons I would recommend working with Koval Williamson: First, their team is well connected at the key retailers based in the markets they do business. These deep relationships are essential to us making regular contact with the buying and management teams. Second, they have a team of experts that handle the back-end details. From item set-ups, images, promotional execution, tracking funding, etc. their team is knowledgeable and efficient. Third, they are fun and down to earth people that are enjoyable to have as partners.