Services

Representation, Support, & Consulting for Manufacturers

Hire the experts.


Our 60+ employees have a combined West Coast business experience of over 600 years. Our sales and customer service staff includes former factory sales managers, former regional buyers, and store managers.

“Our largest customers (Costco & Amazon) were not in business when Koval Williamson formed nearly 40 years ago. We can accurately say “we grew up with our accounts”.

Please contact any KW principal or VP for further information.

Looking for eCommerce advertising?
See Amazon & Walmart services
Process of Representation

The specific process will vary depending on the product and the account, but these standard steps apply across the board.

1
Strategize
2
Market
3
Ship
4
Support
1

Strategize

We focus on a collaborative effort to assemble the initial outreach to retailers that will lead to a face to face meeting with the buying team.

strategize illustration
market illustration
2

Market

Review pricing, programs and timelines with you, prepare required documents, and present the products and programs to the account.  

3

Ship

Receive, proof & transmit orders. Follow shipments and work with you and the accounts traffic departments to ensure proper on time delivery.

4

Support

Invoice and advertising reconciliation. Consultation to ensure that vendor and account terms and conditions are adhered to.

Customer Service

Dedicated sales staff and multiple locations across the west coast allows us unparalleled access to the region’s largest outlets.

Seasoned representation offers insight to the best strategies for your business and your goals.

Our long-held industry relationships allow us to get your products in front of buyers quicker.

Consulting

Each product and company has its own nuances and needs. With almost 40 years of representing manufacturers we have found the best ways to grow business and drive sales across many different industries. Beyond representation we have the know-how and the skills to properly address your companies’ challenges and create new opportunities. Koval Williamson can tackle both the day to day logistics as well as the strategic long-term goals.

Tell us how we can help your business.

We can help.

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ʻʻ
Thank you for one of the most memorable days of my career. Since our partnership began, you have inspired me to focus on the bigger picture, together we saw our efforts come full circle. Sharing with the grocery retailer our promotional success with CPG’s, presenting a clearly defined buying program and having them respond in such a significant fashion was humbling. None of this could be possible without your account expertise and leadership. I am sincerely grateful for the dedication and respect that you have for the brand. On this trip, we experienced a journey that showed us how to “Discover what’s possible”.
from
Jane Quinn - Weber
ʻʻ
[We have] enjoyed a relationship with the Koval-Williamson team spanning nearly three decades. They’re a first-rate organization at all levels and provide high caliber sales support which has enabled us to grow our business with major accounts in a strategic, sustainable way. The Koval team possesses expert knowledge of each major retailer’s business and systems, and maintains strong relationships with key buying team personnel and decision makers. The leadership at Koval has fostered a positive, collaborative attitude across their entire team, which aligns with our company’s mindset and makes doing business together enjoyable
from
Jennifer