Services

Representation, Support, & Consulting for Manufacturers

Hire the experts.


Our 60+ employees have a combined West Coast business experience of over 600 years. Our sales and customer service staff includes former factory sales managers, former regional buyers, and store managers.

“Our largest customers (Costco & Amazon) were not in business when Koval Williamson formed nearly 40 years ago. We can accurately say “we grew up with our accounts”.

Please contact any KW principal or VP for further information.

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Process of Representation

The specific process will vary depending on the product and the account, but these standard steps apply across the board.

1
Strategize
2
Market
3
Ship
4
Support
1

Strategize

We focus on a collaborative effort to assemble the initial outreach to retailers that will lead to a face to face meeting with the buying team.

strategize illustration
market illustration
2

Market

Review pricing, programs and timelines with you, prepare required documents, and present the products and programs to the account.  

3

Ship

Receive, proof & transmit orders. Follow shipments and work with you and the accounts traffic departments to ensure proper on time delivery.

4

Support

Invoice and advertising reconciliation. Consultation to ensure that vendor and account terms and conditions are adhered to.

Customer Service

Dedicated sales staff and multiple locations across the west coast allows us unparalleled access to the region’s largest outlets.

Seasoned representation offers insight to the best strategies for your business and your goals.

Our long-held industry relationships allow us to get your products in front of buyers quicker.

Consulting

Each product and company has its own nuances and needs. With almost 40 years of representing manufacturers we have found the best ways to grow business and drive sales across many different industries. Beyond representation we have the know-how and the skills to properly address your companies’ challenges and create new opportunities. Koval Williamson can tackle both the day to day logistics as well as the strategic long-term goals.

Tell us how we can help your business.

We can help.

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Three key reasons I would recommend working with Koval Williamson: First, their team is well connected at the key retailers based in the markets they do business. These deep relationships are essential to us making regular contact with the buying and management teams. Second, they have a team of experts that handle the back-end details. From item set-ups, images, promotional execution, tracking funding, etc. their team is knowledgeable and efficient. Third, they are fun and down to earth people that are enjoyable to have as partners.
from
Megan Peterson - Nordicware
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Koval Williamson represents the best of the west coast. Their sales reps are extremely knowledgeable and maintain strong relationships with major accounts. Our business has doubled since partnering with them.
from
Sergio Recanati - Arcadia