Zach is an Amazon.com guru with thorough knowledge of the opportunities and limitations that arise with online sales.
Zach Bacik joined KWA in 2006, and has become an expert in the world of e-commerce. Since 2015, he has focused on managing search marketing through Amazon Advertising (formerly Amazon Marketing Services). Zach works with clients to create promotional strategies to increase exposure of their products. He follows the trajectory of marketing campaigns, looking for optimization opportunities to refine customer targeting and maximize return on advertising spend.