Zach is an digital advertising guru with thorough knowledge of the opportunities and limitations that arise with ecomm.
Zach Bacik joined KWA in 2006, and has become an expert in the world of e-commerce. He began his digital advertising journey through Amazon Advertising, working with clients to create promotional strategies to increase exposure of their products. As KWA’s Director of Digital Marketing, he expanded this skillset to overseeing cross-channel advertising efforts across all ecommerce accounts. He consults with clients to learn their goals, develops marketing plans, implements campaigns and follows their trajectory, optimizing with machine learning to refine customer targeting and maximize return on advertising spend.