About Us


Our mission is to be the best Retail Consultant / Manufacturer’s Representative Agency serving the Northwest, California, Alaska, Hawaii, and International territories. We strive to achieve that goal by investing in quality sales staff, hiring outstanding sales administrative assistants, emphasizing the excellence of our overall support staff, and forging solid relationships with partners, brands and clients. At Koval~Williamson, we embrace doing business with integrity, foresight and efficiency…continually bringing our clients and brands the absolute best possible services.


Koval~Williamson is a full-service manufacturer's agency specializing in all sales aspects, from production to retail shelf. We stand out from the rest because we are dedicated to superior sales support, backed by knowledgeable, capable and outstanding administrative assistance.

Established in 1983, Koval~Williamson has successfully serviced and represented the Western United States for over 30 years. Our unprecedented growth and success is directly linked to vision, professionalism, anticipating opportunity, knowledge, relationships and diversity.


Our foundation is the people that make up our entire team, coupled with the relationships we have forged with our brands and clients. In addition to being a dynamic Marketing, Sales and Manufacturer's Representative Agency, Koval~Williamson specializes in Customer Service, Store Services, Forecasting, Manufacturer's Consulting and Business Administration. At Koval~Williamson, we embrace doing business with integrity, foresight and efficiency, continually bringing our clients and brands the absolute best possible services.


Without question our team is the most experienced, informed, and capable Sales and Administration Staff in the Western United States today. Dedication to product knowledge, factory/account relationships, product training and customer service are key emphasis that Koval~Williamson adds to the value equation.


Koval~Williamson anticipates opportunities, and envisions fulfilled sales, using consistent and proven sales methods, customer service, timely logistics and by maintaining effective factory-to-customer rapport.


Depth of knowledge is another highly valued asset that Koval~Williamson brings to our partners. Our team has an unsurpassed combined experience pool to exceed our partner’s expectations. When you contract with us, you gain instant access to this valuable business asset.


If products, quality, pricing, product knowledge, customer service and/or value are basically all equal…a buyer will always purchase from those with whom they have experience, someone on whom they can rely. Many of our account executives have either spent their entire 30+ year careers at Koval~Williamson, or have split their career between Koval~Williamson and the customers they currently serve. When you contract with Koval~Williamson our combined wealth of knowledge is immediately available to add value to your business.


Koval~Williamson maintains a diverse customer base and product mix, devoting equal emphasis to small and large customers alike. We believe in treating all customers with superior sales coverage, respect and customer service. For example, when our company was formed, accounts such as Costco and Amazon were not yet in business. Fast forward a few years…we took them very seriously when they were in start-up mode. Now Costco and Amazon are our largest customers, and we are one of their largest manufacturers’ consultants.

Our Primary Services

Koval~Williamson Agency’s primary business is sales, customer service and consulting services.

On the subject of Consulting Services, some brands prefer to manage their sales and customer service internally. However dealing with complex and unique customers such as Amazon, Costco, Kroger, Fred Meyer and William Sonoma can be difficult, confusing and miscues are costly. Windows of opportunity are frequently missed by principals that are not dealing with customers on a daily basis. For these reasons many manufacturers require local and experienced assistance. K~W has this customer and market specific knowledge.

Our 60+ employees have a combined West Coast business experience of over 500 years.
Our sales and customer service staff includes former factory sales managers, former regional buyers and store managers.

Our largest customers (Costco & Amazon) were not in business when Koval~Williamson was formed over 30 years ago. We can accurately say “we grew up with our retailers”.

Please contact ANY K~W principal or VP for further information.

Product Categories

Representing manufactures in consumer products, Koval~Williamson is a full service manufacturer’s representative dedicated to servicing the needs of the manufacturers and the accounts. A key aspect of excellent representation is the diversity in the categories of products that we represent. The diversity in relationships provides Koval~Williamson a significant advantage as buyers move from one category to another.

Koval~Williamson represents major manufacturers within these categories:

  • FOOD
  • PET

Market Area

Covering the Market – Our relationships are broad based and solid with accounts throughout the marketplace, because we professionally service our factories and customers. We accomplish this by successfully expanding into other markets outside of the Pacific Northwest. Our qualified and experienced personnel know the market and our customers and are continually working to find new avenues of business. We have dedicated and professional people that team with the factory and retailer to make the consumer experience the best available. With over 30 years in the business Koval~Williamson knows how to market your products, we don’t sit back and wonder what happened, we make things happen!

We looked at marketing agencies in other areas that would fit our style and philosophy. Thereafter, we would either incorporate them into Koval~Williamson, or establish an affiliation to service the market. As a result, we have full service offices on the entire western seaboard.

Our Accounts

Premium Incentive Division

Mission-Koval-Williamson’s Premium Incentive Division has developed strong partnerships with some of the best known brands in the market. We provide our customers with options to help them gain attention, cut through the clutter, as well as get their message heard with reward and recognition.

Our mission is to be the top Retail and Premium Incentive sales consultant/manufacturer’s representative serving the Northwest, Alaska, Hawaii, Oregon, Idaho and Northern California.  Forging solid relationships with partners, brands and clients, allows us to bring the absolute best possible services while doing business with integrity, foresight and efficiency.  We invest in a superior sales staff and a remarkable administrative support team that is the power behind our success and the catalyst that will drive your business.

Lapine Inc and MAS Inc-In our continuing goal to offer our customers strong brands, services and options we have partnered with two of the strongest and most respected Premium distributors in the industry; Lapine Inc and MAS Inc. With their portfolio of strong brands and flexible distribution options it allows Koval Williamson to bring creative ideas and solutions to our customers on the west coast.

Lapine Inc has been servicing and distributing to the Premium industry for over 50 years. Positioned as a full-service merchandise agency with a dedicated warehouse, multiple branding option and some of the most respected brands in the industry, Lapine is well positioned to support Koval Williamson and our goal of offering superior service and solutions.

MAS Inc is a full-service distribution management company for the premium incentive industry. For over 40 years MAS Inc has built a reputation of fast efficient service while building strong relationships with industry leading brands. MAS Inc maintains a 75,000 sq ft warehouse onsite that can process 2,500 packages per day. With operations being handled in-house, allows MAS to focus on customized solutions for our customers.

Meet The Team

Get to know our amazing team!

Dawn Kleser - Corporate Executive VP
Jeff Iverson - Corp Sr VP Weber
Joe Hewett - Corp Sr VP Hardware
Mark Brown - Corp Sr VP Seasonal
Tom Hughes - Corp Sr VP Pet
Angie Larson - Customer Service
Beth Day - Customer Service
Brad Kleser - Sales
Clode K final
Erin Neuhauser - Analyst
Jan L'Esperance - Sales
Jessica Ferrell copy
Nicky Nozaki - Store Service
Paul L'Esperance - VP Sales
Ray Koval BW
Ryan Verne
Sheila Luck - Executive Asst Sales
Traci Bratcher - Sales

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