E-commerce division of Fred Meyer

In 2018 the Kroger Enterprise launched Fred Meyer Direct to capitalize on Fred Meyer’s strong retail presence in General Merchandise and expand into the Direct to Consumer ecommerce channel.  Fred Meyer is leveraging their current relationships as well as sourcing new vendors for this initiative.  At Koval Williamson throughout our 35 year history with Fred Meyer we have forged strong relationships with the buyers and now with the Fred Meyer Direct team.  We will be working closely with their team in the future to ensure excellent execution of this important new business for the Kroger Enterprise.

Services We Provide:

  • Knowledgeable Sales Representatives
  • Product selection and sales strategies
  • Insight and guidance on current requirements and trends
  • Competitive analysis
  • Forecasting
  • Marketing and promotional planning
  • 1WorldSync and Supplier HUB guidance and maintenance

Our Fred Meyer Direct Team:

  • Mark Brown
  • Lisa Hayhurst
  • Ryan Verne
  • Brad Kleser
  • Tom Hughes
  • Kayla Sakraida-Arent
  • Jessica Vandeberghe
  • Erin Neuhauser
  • Sheila Luck
  • Angie Larson
  • Beth Hylton
  • Tammy Gallentine
  • Kay Wilson

Serviced Since


Locations Stocked


Buying Office

Portland, OR

Stock Your Product at

Fred Meyer Direct

Find out if your factory could get set up with the most successful retailers.

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