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Koval Williamson | Professional Representation for Manufacturers

Our Accounts - Mass Merchants

Fred Meyer/Kroger is our largest Mass Merchant and Bi-Mart stores are second in our hit parade.  Many other Western Mass Merchant chains have disappeared due to the consolidation of retailers and the expansion of Wal-Mart and Target.  However we continue to experience sales increases each year with these large customers.  Our line diversity is key to our success.  As buyers move from one department to another…they will always find a Koval~Williamson teammate selling to each department.  Because we can marry relationships with buyers we seldom lose sales traction as category buying changes occur.  Team coverage is another factor with these large merchants.  Some of our teammates previously worked for these customers as buyers and some have called on them for over a decade.

   
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MASS MERCHANTS